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A message from the instructor
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What is marketing?
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A quick survey
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A well-designed business model can be instrumental in helping small business owners in structuring a business concept, plan, pitch deck, or business situation summary.
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The next step in essential marketing planning involves researching to understand your market and your target consumer inside of it.
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Understand how to define your Target Customer by Demographic Profile
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How to create a Competitive Analysis
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The next step in essential marketing planning involves using your market research and target market data to create a fictional Buyer Persona.
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How the Value Proposition is presented as a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service.
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How the Brand is a promise made to the consumer to deliver certain tangible and intangible value each time they buy the brand product.
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How a Strategic Communication Plan outlines the problem to be addressed, the key messages to be conveyed to the target audiences and the methods to be used. (email, news article, social media, digital signage, open forum).
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7 Key elements to an effective strategic communications plan.
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How the Marketing Strategy is a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
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How the Marketing Budget is an estimation of the costs that will be required to promote the business and its products or services.
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How to turn strategy, marketing budget and timing into tactics and tactics into ACTION!
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How Measurement and Evaluation are critical to understanding if goals are being met and if changes are needed.
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The Essentials of Marketing Planning 10-Week Online Course
Join our "Essentials of Marketing Planning" course and embark on a transformative journey that has delivered proven success to numerous clients.
Experience engaging lectures, practical insights, and a supportive community. Elevate your marketing strategy and make informed decisions that drive results.
Don't miss out – enroll today and seize the opportunity to shape your business's future.